or: the new social-network-Age bureaucracy
Recently, on a visit with friends in a German-American household with a TV in the bathroom, slammed the following sentence from the TV advertising by a major German computer magazine in my brain: "Germany will read the new ID" ...
Huh? "Persons?" A new computer program? New hardware? A new washing powder? A new compact car? A character from an opera that I do not know? No, you will be surprised with "persons" is something entirely different: meaning is an "identity card".
"persons" can be a way reminiscent inside knowledge, suggests Kumpelhaftigkeit (in the style of this great computer magazine), but also represents a short cut, the more obscured than revealed or clarified. "Persons" might be a definition of art of advertising strategists are (it is perhaps?). The old term "identity card" sounds pragmatic, however distant, officially, soothing bureaucratic. "ID" makes on dude, insider knowledge on social-network-Age bureaucracy.
It is hoped that here no announces new trend, and my police registration not next year, "Pola" and my income tax return "Eiko" means. are so cute that is all these bureaucratic requirements, and my best friends will not.
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